Search engine optimization is that the key to require your business to amazing heights. However SEO are often a minefield also if you are doing not pick the proper SEO agency. the proper SEO agency can assist you within the
following ways:
Rank your website prominently on program result pages or SE RPGs offer
more visibility to your website ensure more number of tourists and
proper business leads. so as to settle on the proper SEO company
consider the standards like determine the ranking of the location on SE
RPS. If the SEO company can't get its site to rank higher on SE RPS it
begs the question on how will it help yours more experience results in
gaining better expertise and navigating the challenges of SEO. the
amount of social media followers are often a mirrored image of the
credibility of the corporate the range of clients in various industries
can highlight the standard and trustworthiness of the corporate .
Shortlist two to 3 SEO companies supported the communication level with
the corporate should be good and comforting. It helps as you would like
to affect the corporate on a long-term basis.
The SEO team should have an honest number of digital marketers content
writers designers and video animators ask the corporate to share a
couple of case studies to measure its performance. the standard of blogs
on the corporate site would reflect its expertise within the domain and
eventually cost find a balance between the standard of labor and
therefore the cost of future SEO work. Remember low cost and good
quality service don't always go together while you shortlist the SEO
company to try business with.
Black Hat vs White Hat
Have you heard the concept of white hat
versus black hat SEO? Maybe you saw all the spy versus spy? Do you member those
guys in the mad lib magazines? What is the difference between black hat and white hat? And we're going to
reveal the biggest misunderstandings of those two different ways to do SEO and
which one is going to get your ranked and which one is going to get you banned. Black hat SEO versus white hat SEO. What
the heck do those mean?
Black Hat SEO
Black hat, In this industry (when the dinosaurs walked the earth) there were
all these guys that would walk around and they were the black hat guys. And
they had the magic formula to skip all the work and get ranked anyway. Well,
those days are long gone and white hat is really what is left over. Black hat
was like, "Oh, I'll buy a bunch of domains. Put duplicate content on all of them and you'll rank for all these great keywords before Google finds out." This is really
big in like the pharmaceutical Viagra space. This was where it worked really
well. So, some of the black had techniques that were of course they would do
duplicate web sites versus one-time site with content that grows over time.
Duplicate web sites, all the same content.
White Hat SEO
White hat is one website
with multiple sources of content --blogs, social shares of those blogs, images that
match. That's what a one-time unique content website should be like. So, some
other black hat techniques was buying links. Do they have some Russian link
companies that were making a fortune off
of selling backlinks. And then of course,
if we could buy a .edu, that was the gold standard of linking. So, you were like, "Oh,
I'm going to buy a .edu link or I'm going to buy a gold link or whatever I
could find that had a a more authoritative domain." So, you can't buy
these links. It's almost impossible they
would create a dummy web site and then
have people link to these dummy sites. That was a big no-no. However, linking on
the other hand is a great thing to do if it's organic. Organic, meaning you wrote
some content and people are loving it. They're liking it, they're
sharing it. They're commenting on it.
That's how you get those links. So,
remember when you're doing day-to-day activity as marketers and as business owners. Don't forget to ask for the link. So, if
someone is featuring you in a magazine, get a link from their online site. If you
are being featured as a speaker at a conference, get a link back to the site.
If you are a columnist for ink magazine or Fortune, get a link back to your site.
Always be thinking about who is using your content externally that could link back
to my website.
Very, very important. Now, a lot of time we steal images and we don't
even know it. And what I mean by that is we'll take images off a random website.
Or we take images off of Google images. Now, a lot of people think google images
is free. "Oh, look! All these images, there for me to take." Hey, you can right mouse
click on any of those and download to your computer and you're off and rolling.
What's happened is that Getty Images owns all or just about all of the stock
photography websites. They have this infrastructure of pages and sites so
they can hunt down anyone who takes an image and uses on their behalf. Now, they settled out of court and that's the game they
play now is they hunt down people who have used images that are theirs they
own and then they penalize them for that.
So, never ever steal any images off of
Google images specifically. The next thing is always to make sure that you
are buying images you're going to use for commercial purposes especially.
Pixabay, unsplash and canva.com, all have great free images you can use. And that
they're been validated as being free. So, you're not going to get in trouble for
using images that you don't have the copyright on the royalty rights for. So,
think about how can you, if you're just on a budget and you need to get good images,
don't take them for Google images ever. Don't steal them off of anybody's
website ever and always be thinking about what other resources can you use to
be the most findable images online? Do
not ever think that you could do black
text on a black background.
No one can see it therefore it makes it more
findable. Unfortunately, it's a very risky move. Google knows about all
of these deceptive practices that's why they're called blackhat. You really want
to stay on the white hat side. Create content people can see. If it feels
deceptive, it is deceptive. And don't ever
buy anything that creates false
authority for your website. Don't buy links. Don't buy any kind of images that
are not yours. Make sure you're not stealing off other people's websites.
Follow the white hat rules. Google will reward you in spades. So, please take my
advice on this. Never follow any black hat strategies. If it feels wrong, it is
wrong. It's a great way to get yourself banned by Google. And tell you getting
back in good favor with Google is nearly impossible.
Do it right. Follow the rules and you can become the most findable business online.
Black hat, white hat. It's all very confusing as a business owner. There's a very small margin between
success and error online.
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