How to Design a Logo - From Start to Finish.

Logo Design

Before you begin it's important to have a clear understanding of what your logo is going to represent.The client will usually send over a document that will have all the necessary details but if you feel it's incomplete then don't hesitate to ask the client the questions you need to. Once you have a clear understanding of the brief start looking for references and create a mood board of how your design is going to feel. The most popular place is to look for inspiration up interest behinds and rubble if you're struggling with what to search for you can try mind mapping which is a technique where you break down a logo brief and generate new ideas in different directions. Let's say you are designing a logo for a cafe called sleepy bunny coffee house and you don't exactly know where to start. So you just gonna write down the words that come to your mind when you think of the company name or even pick out words from the logo brief and expand around it. Once you're satisfied with the keywords it's time to move on to sketching this is where you visualize your ideas and start to bring them to life. You don't necessarily have to be great in drawing for this you just need to be able to sketch down your thoughts on paper.

 

 

 There are a couple of options when it comes to sketching. You can take the initials and play around that

or make something like a mascot which will fit best in this case or you could even just go to typography

route and play around with that. Step 3 pick a color palette an easy way to do this is head over to colorhunt.com and you can choose whichever palette suits your design .Once you have a color palette and a sketch ready it's time to vectorize it. For this you should have adobe illustrator which is the most common in the industry for vector design but there are the few options also which you can use take a photo of the sketch and drag it into the software to import it. 

 

Now you have to decreased the opacity to of your sketch 30 so you can trace over it. Select image and you can change the opacity from using the ellipse tool while holding shift you need to create a circle then duplicate it by pressing ctrl+ c and ctrl v and drag the edges while holding alt to make an ellipse create a circle again to make the rabbit's head. For the ears you need to use the pen tool press p for the pen tool and start jotting down anchor points by left clicking on your mouse. Make sure to keep the points to a minimum and only place points where there is a curve starting then press shift 3 to bring up the anchor point tool and click and drag to adjust the curves to your liking do the same for the second ear using the pen tool. Again you will make this curve for reference then using the direct selection tool select the bottom anchor point and press delete. Do the same for the outer circle. Switch back to the selection tool and holding shift select both the inner ellipse and the remaining arc.

 

Now you need to join these two to make a single shape for that you have to use a shape builder tool and drag over both the shapes to join them. After this you use the pen tool again to make the nose and the eyes then fill in the color using the fill and stroke on the left that's pretty much it for the basic structure of the logo.  Now you just need to play around with the shapes a bit more adjust it to your liking. Add some text around it and fill in the color. So you made the rabbit look like it's forming out of the form of the coffee.